ECR Europe Forum & Marketplace

Breakout sessions 2

BO2.2 - Bar codes: new perspectives and developments

The EU traceability regulation (178/2002) highlighted the need for rigorous implementation of the barcode (GS1 128) across the whole of Europe in conjunction with electronic exchange of the despatch advice. Retailers and Manufacturers affirmed their commitment to an electronically integrated supply chain, based on the barcode today and EPC tomorrow.

Speakers: Robert Adelman, ETH; Yves Boisard, E-Leclerc; Loek Boortman, Pierre Georget, Scott Gray, Elzbieta Halas, Miodrag Mitic, GS1
Facilitated by GS1

BO2.3 - Unlocking the profit potential: delivering growth through effective shrinkage management

Manufacturers and retailers benefit from working together to sell more while controlling costs. Managing shrinkage is a major opportunity to deliver profit growth, as demonstrated by research findings and industry case studies.

Session chairs: John Fonteijn, Ahold; Colin Peacock, P&G
Speakers: Ruud de Weerd, Albert Heijn; Sean Bowen, Martin Sayer, Asda; Ian Carter, B&Q; Dr. Paul Chapman, Cranfield School of Management; Peter Knol, P&G; Adrian Beck, University of Leicester
Facilitated by Cranfield School of Management and University of Leicester

BO2.4 - Innovative shopper experiences

New and innovative approaches to:

shopper interaction on the shop floor,
translating sophisticated shopper analytics into the store offering, and
collaboration in the traditional retailer’s domain of store format definition.

Speakers: Fabio Bianchi, Beiersdorf; Andrea Marino, Colgate-Palmolive; Giorgio Santambrogio, Interdis; Daniela Giacchetti, L'Oréal; Carlo Buttarelli, Selex Gruppo Commerciale
Facilitated by KPMG Advisory Italy

BO2.5 - The hunt for real value: change the paradigm of your relationships

Retailers and manufacturers playing a leading role in search of real value took the audience beyond the realm of superior collaboration into the very heart of partnership.

Speakers: Francesco Del Porto, Barilla; Carlo Bacchetta, Carrefour; Ron Wright, C&S; Cristiano Colombo, Coca-Cola HBC; Mario Cifiello, Coop; Dolores Conde, Dia, Ron Volpe, Kraft Foods; Jordi Bosch, Nestlé
Facilitated by ECR Italy

BO2.6 - Sustainable transport: Collaboration goes green

Pressures on fuel and energy costs, road congestion, and greenhouse gas reduction requirements moved to the top of the agenda in 2007. Collaborative transport optimisation has economic, environmental and social benefits. The FMCG industry is delivering results in sustainable development!

Speakers: Xavier Perraudin, Benedicta; Gavin Chappell, Allicance Boots; Patrice Minzolini, Cadbury; Thomas Dubrulle, Carrefour; Peter Latham, Coca-Cola Enterprises; Rémi Sourin, Cora; Olivier Labasse, ECR France; Darran Watkins, IGD
Facilitated by ECR France and ECR UK

Breakout sessions 3

BO3.2 - Manufacturer and retailer collaboration - enabling growth in demand driven supply networks

In this breakout session, industry leaders shared real-life examples that show how collaboration can deliver bottom-line results and top-line growth. The session covered processes such as VMI and technologies like RFID, and explained how these can impact the fulfilment process to make sure your drinks are fresh, the cosmetics you need are replenished, and your new favourite book is on the shelf.

Speakers: Igino Colella, Atos Origin; Jean Philippe Carray, Carrefour; Hervé Le Huédé, L'Oréal; Dirk Kansky, Ramin Shariatmadari, SAP; Dr. Andreas Otto, University of Regensburg
Facilitated by SAP

BO3.3 - Optimal shelf availability: implementing new ways of working together

Comprehensive insights from new research into new ways of implementing and collaborating on OSA. GS1 Germany explained the results of a consumer survey by GS1 in 2006 and ECR France presented its new barometer of service levels. These are new tools for achieving the ECR Europe objective of cutting out of stocks by 50% within three years. Also on the agenda: what Italian retailers and manufacturers have achieved from a collaboratively developed service menu aimed at better matching service to order quantity, urgency and mix across the country while reducing logistics costs.

Speakers: Pietro Pedone, AchieveGlobal; Gianleonardo Ciccone, Auchan; Jean-Michel Duhamel, Casino; Marco Orsenigo, Despar; Olivier Labasse, ECR France; Xavier Filou, L’Oréal; Roberto Canevari, Sanpellegrino NWI; Frank Zimmermann, Unilever
Facilitated by ECR Germany

BO3.4 - Growing with new products

The ability for manufacturers and retailers to grow is complicated by challenges which require collaboration to overcome. In this session, industry leaders shared fresh examples of effective collaboration and the business benefits. The breakout covered shopper and consumer insight, collaborative product development and bold new approaches to launch.

Speakers: Dr. Robert Svanberg, Arla Foods; Chiara Errani, Danone; Dr. Trevor Davis, IBM; Tim Eales, IRI; Stefano Gambolo, Selex Gruppo Commerciale; Joerg Hofstetter, University of St. Gallen
Facilitated by IBM

BO3.5 - Shopper-driven category management

Move from a consumer-led to a shopper-driven approach. This session showed evidence of how companies from across Europe are educating shoppers, increasing productivity and delivering tailored offers through enhanced shopper understanding, data sharing and focused planning.

Speakers: Fabio Sordi, Auchan; Stéphane Olivier, Carrefour; Pablo Mallagaray, Colgate-Palmolive; Karen Bevan, James Tupper, IGD; Cristiana Villa, Kraft Foods; Olga Savushkina, Mosmart; Lubov Kelbakh, Nestlé
Facilitated by IGD

BO3.6 - How brands are finding their place in foodservice and out-of-home channels

Participants learned about the increasing use of brands in the foodservice (OOH) industry. Several case studies examined this growing trend and the potential benefits to both foodservice companies and branded manufacturers. Also, find out how retailers are exploring this alternative sales channel.

Speakers: Andrea Zironi, Autogrill; Sergio Comito Viola, Barilla; Alberto Moretti, Conad; Fabio degli Esposti, Nestlé; Daniela Fleischmann, Alexa Steinfatt, Planet Retail
Facilitated by Planet Retail

Breakout sessions 4

BO4.2 - Improved on-shelf availability and supply chain management with RFID/EPC

EPC/RFID is a reality: information on how EPC/RFID technology helps companies significantly improve on-shelf availability and supply chain efficiency. The audience learned from active EPC/RFID users about their business case and how they have turned challenges into real business benefits.

Speakers: Ruud van der Pluijm, Ahold; Katerina Pramatari, Athens University of Economics & Business; Jörg Pretzel, GS1; Dirk Heyman, P&G; Rena Marinou, Schwarzkopf-Rilken-Henkel
Facilitated by EPCglobal

BO4.3 - A joint approach to shelf-ready packaging - delivering value to the consumer

Is shelf-ready packaging (SRP) actually being implemented with a view to delivering value? At the beginning of 2007 ECR Europe released recommendations for a joint manufacturer-retailer approach to shelf-ready packaging (available as a download from www.ecrnet.org). This session focused on how companies are using the collaborative ECR business case methodology for the benefit of trading partners and shoppers.

Session chairs: Xavier Hua, Carrefour; Bernard Fradin, Kraft Foods
Speakers: Karine Lefebvre, Accenture; Marie Fenard, Johnson & Johnson; Guido Fregonara, Nestlé
Facilitated by Accenture and ECR Europe

BO4.4 - Trading on health and wellness – fortifying the future

Selling health benefits will become increasingly challenging. The session unveiled the hidden rules which are driving the behaviour of an increasingly sophisticated shopper, and explored how manufacturers and retailers should respond to a market polarising between the healthy and the indulgent.

Speakers: Valerio Longo, Colgate-Palmolive; Marc O'Regan, Kantar; Ethan Sinick, MVI; Tamar Kasriel, The Henley Centre; Rik Bosman, Unilever; Maureen Johnson, WPP
Facilitated by WPP

BO4.5 - Going upstream: a success story powered by GUSI

The session explained how GUSI is becoming the glue in a wheel of integration between manufacturers, contract manufacturers and suppliers. Cut your estimated times for IT integration, take a slash at complexity and achieve higher visibility in your supply chain.

Speakers: Roland Dachs, Crown Europe; Bernard Firmenich, Firmenich; Garry Haworth, Nestlé; Glenn Hempton, P&G; Roland van den Bossche, Unilever
Facilitated by GCI

BO4.6 - Driving growth by sharing shopper data

Sharing shopper data is all the rage, but it is only valuable if you use it. The theme for this session was how others have applied shared shopper data insights to drive growth.

Speakers: Sami Finne, Capgemini; Jesper Nordengaard, Colgate-Palmolive; Rikke Neess, Coop; Scott Bennewitz, Kevin Houston, IBM
Facilitated by IBM

breakout sessions