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Crash Courses

CC1 - Category Management – turning complex data into insights for breakthrough solutions

The session gave tools and techniques to help you to get the most from all the data that you have, helping you to drive innovation and category growth.

Speakers: Ian Hogg, Peter Lloyd, Chris Leach, The Partnering Group
Facilitated by The Partnering Group

CC2 - Developing shopper understanding – a shopper 'Masterclass'

Shopper marketing is one of the critical growth platforms for retailers and manufacturers, and is at the heart of the collaboration agenda. Shopper insight and understanding the shopper – who the shopper is, how he behaves and how we can connect with the shopper – is the critical first step in shopper marketing.

Speakers: Mark Davies, Glendinning; Lucy Gill, Marc O'Regan, Kantar; Matthieu van der Elst, Research International; Jane Gallick, RMS Instore
Facilitated by Kantar

CC3 - Sell more and lose less: understanding shrinkage and using the ECR Europe road map

The ECR road map is an innovative and adaptive methodology for delivering performance improvement. The session enabled participants to quickly deliver the twin benefits of cost saving and increased sales.

Speakers: Paul Chapman, Cranfield School of Management; Adrian Beck, University of Leicester
Facilitated by Cranfield School of Management and University of Leicester

CC4 - Customer Relationship Management: a company project, not a marketing tool

Developing a mutual and continuing relationship between retailers’ brands, products and agreed target consumers. Improving consumer satisfaction and the performance of retailers and producers, adding value: these were the aims of collaborative CRM, illustrated in this crash course by Bain & Company and directly demonstrated by the strategic approach of Metro Italia Cash & Carry.

Speakers: Marco Eccheli, Bain & Company; Alessandra Bergamo, Gaetano Gasperini, Davide Cozzarolo, Mario Maiocchi, Metro Italia Cash & Carry
Facilitated by Bain & Company and Metro Italia Cash & Carry

CC5 - Optimal Shelf Availability: reduce on-shelf out-of-stocks and increase customer satisfaction

Product availability on the shelf, at the right place, and at the right time, is the basic performance criterion for customer satisfaction. This course presented the complete road map from out of stock measurement to optimal availability management.

Speakers: Pietro Pedone, AchieveGlobal; Paolo Zazzi, Barilla; Géraldine Fouque, Olivier Labasse, ECR France; Bénédicte de Gouttes, Jean Rebrion, IRI; Lorenzo Potecchi, Sanpellegrino NWI
Facilitated by AchieveGlobal

   

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