Nobel deeds
Sweden – land of the midnight sun – threw its inspirational light on ECR Europe
for three days at the end of May 2006 when Stockholm played host to the organisation’s
11th annual Conference & Marketplace.
More than 2,300 delegates from 45 countries, including several hundred from the
Nordic states, filled the Stockholmsmässan convention centre. They heard nearly
200 speakers address the most pressing consumer and supply chain issues facing the
fast moving consumer goods industry today.
Have a look at the articles on the highlights of the Conference or download the full Stockholm
Conference Report. If you’re interested
in the presentation of a specific session, please visit the
downloads area.
What the delegates said
"The conference is all about inspiration – and it has certainly inspired me. I thought
the Volvo car seminar was really good. For me it was an example of thinking out
of the box."
Ragnar Landin, AxFood Närlivs AB, Sweden
“Given that this is a less central European location, the attendance has been fantastic.
And it was great to see nearly 700 people at the People Development Forum on the
first afternoon.”
Stephanie Penning, International Commerce Institute, UK
“The important lesson from the conference is the need for cooperation between suppliers
and retailers. That means sharing information. I am in many ways in the middle so
I get information from both. I would certainly like to come to another conference
– if my bosses would allow it.”
Per-Olof Hedman, Dagab AB, Sweden
“I’ve never been to an ECR conference before. I think the Marketplace is well laid
out and has good facilities. The conference sessions I’ve attended have given me
a good perspective – they’re more balanced than at other conferences I’ve been to.”
Caroline Brassey, Fifth Dimension, UK
“The conference is a great opportunity for people from all sides of the industry
to meet and exchange views. The informal part of the conference is as important
as the lectures because you can meet all categories and see what other people are
doing. Packaging innovation is important for me – things we can do in the years
ahead – and it all comes down to convenience and relevance. I was very inspired
by the exposition of the Volvo development which put customers first. It is a lesson
which can be applied to other categories of business.”
Damian Dabkowski, Heineken International, Netherlands
“I think all the presentations have been concrete and pragmatic, and very important.
The category management presentation was very helpful.”
Francesco Viola, L’Oréal Saipo, Italy
“The Marketplace is good and the facilities are great. The City Hall reception was
fantastic.”
Paul Moesch, Xtel, France