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IGD Supply Chain Analysis
 

breakout sessions

Breakout session are grouped into five subject areas:

  • SHOPPER
  • SUSTAINABILITY
  • SUPPLY CHAIN
  • ENABLING TECHNOLOGIES
  • BUSINESS STRATEGIES

Breakout sessions 1

Tuesday 27 May (17.00-18.15)

BUSINESS STRATEGIES
BO1.1 - How future consumers will change the game

The consumer of the future will be a proactive partner for retailers and manufacturers – driven by a sustainable, healthy, creative and connected lifestyle. The challenge for companies is to change their strategies using innovation, personalisation and co-creation as key elements.

Speakers: Kees Jacobs, Capgemini; Alastair Bruce, Google; Jean Marc Zucco, Kingfisher; Mark Hansen, Lego; Gus Rodriguez, Philips Design

Facilitated by Capgemini

SUSTAINABILITY
BO1.2 – The Greening Grocery Scene

With the dramatic rise in organic, fair-trade and eco-friendly products, we take a global look at one of the hottest topics in the retail sector today – sustainability. This session will examine how retailers and manufacturers around the world are responding to the trend with measures ranging from carbon labelling to eco-friendly stores; how private labels are influencing growth; and the crucial role of packaging.

Speakers: Natalie Berg, Planet Retail; Michael Clark, Pro Carton; Nicola Oppermann, Kraft Foods; Hugo Bethlem, Pão de Açúcar; Annewieke Wijn, Rainforest Alliance; Adriana Muratore, Unilever

Facilitated by Planet Retail


ENABLING TECHNOLOGIES
BO1.3 – T2T collaboration: increase your business efficiency through technology synergies

A new concept known as T2T (Technology to Technology) will be explored by taking a journey through the life of a consumer product to discover how the Auto-ID technologies of today and tomorrow will interact within the supply chain. See how these technologies will affect your roadmap for infrastructure migration – and increase your business efficiency.

Speakers: Stephane Pique, Gray Scott, GS1; Egil Sorflaten, Nortura BA; Jerome Coulon, RFIDEA; Wolfgang Schönfeld, Sony Europe; Laurent Gonzalez, Trevise Consulting

Facilitated by GS1


BUSINESS STRATEGIES
BO1.4 – Category Management: solutions for successful implementation

This session will present new ideas on how to make good use of shopper and consumer insights, and look at how Category Management can be applied outside the FMCG environment. It will also examine ways of implementing Category Management effectively at store level.

Speakers: Francesco Marchese, Colgate-Palmolive; Phil Humphreys, Diageo; Karsten Papst, Edeka; Mark Davies, Glendinning; Lotta Lindberg, L'Oréal; Burkhard Elberg, Florian Dadre, Nokia; Stefano Gambolo, Selex; Ian Hogg, Chris Leach, Peter Loyd, The Partnering Group

Facilitated by The Partnering Group


SHOPPER
BO1.5 – The shopper is king. Is your business ready to serve?

This session explores the growing sophistication of joint shopper marketing in Europe and US. It will focus on the latest developments in shopper insight generation, highlight a project from ECR Greece and Athens University into new shopper services, and share the results of an extensive benchmarking study among retailers and manufacturers into the status of joint shopper marketing.

Speakers: Aristeidis Theotokis, Athens University; Rita Marzian, Metro Group; Bob James, Vicki Belcher, Oxford Strategic Marketing; George Lostarakos, P&G; Emilie Coles, TNS-Infratest; Sjoerd Schaafsma, Unilever.

Facilitated by Metro Group and Unilever


Breakout sessions 2

Wednesday 28 May (11.45-13.00)

SUPPLY CHAIN
BO2.1 – Future supply chain 2016: designing for new parameters

Are you ready for 2016? This session will focus on the future physical supply chain and the critical role collaboration will play. Discussion will centre on the changes that will need to take place, the toolkit for the future supply chain, the new integrated model and the next steps that must be taken to make it real.

Speakers: Ard Jan Vethman, Capgemini; Xavier Derycke, Carrefour; Roland Dachs, Crown Europe; Jochen Rackebrandt, Kraft Foods; Jos Visee, Philips Consumer Lifestyle

Facilitated by GCI

SUSTAINABILITY
BO2.2 – Implementing sustainable change

We can all agree that we need to change the industry’s current business models. But how do we implement this change in a sustainable way?

Hear leading retailers describe the challenges they face in managing change throughout their organisations and the role academia can play in helping them implement sustainable change.

Speakers: Katerina Pramatari, Athens University; Dan Jones, Lean Academy; Joe Dybell, Tesco; Peter Jordan, Value Chain Vision

Facilitated by the International Commerce Institute


BUSINESS STRATEGIES
BO2.3 – Jointly Agreed Growth – driving the JAG
ECR EUROPE PRIORITY PROJECT

Lots of shopper and consumer needs still remain unsatisfied today, representing important growth potential for our industry. Discover in this session how to generate sustainable profitable growth through a more intense retailer-supplier collaboration. We will launch JAG (Joint Agreed Growth), the new ECR Europe framework aimed at changing the commercial relationship. You will hear from practitioners what’s new about JAG, how you can run a successful JAG collaboration and what to do if you want to be in the driving seat of this initiative.

Speakers: Phil Humphreys, Diageo; Jean-Albert Nyssens, Jens Weng, McKinsey; Sarah Bradbury, Kanaiya Parekh, Tesco

Facilitated by McKinsey


SUPPLY CHAIN
BO2.4 – Shrinkage: building leadership and taking action

Better leadership in the commercial and operations teams of retailers and suppliers reduces shrinkage and delivers improved sales and shopper satisfaction. Using case studies and interactive exercises, this session reveals the leadership capabilities required to build and align cross-functional teams and focus action. This will enable attendees to re-apply practical ideas to deliver significant and sustainable benefits.

Speakers: Matt Laycock, B&Q; Adrian Beck, Leicester University; Colin Peacock, P&G; John Fonteijn, Royal Ahold; Paul Chapman, University of Oxford

Facilitated by Leicester University and University of Oxford


SHOPPER
BO2.5 – Target shoppers, activate insights

This second shopper session will highlight breakthrough work in joint shopper targeting and explain how it transforms the way retailers and manufacturers work together to satisfy shopping needs. Hear how collaborative shopper segmentation has created excellent business results for two companies, plus the outcome of revolutionary research that refutes some persistent myths about in-store shopping behaviour.

Speakers: Dan Glei, Ahold US; Steve Gray, Emnos; Prof. Daniel Corsten, Instituto de Empresa Business School; Rita Marzian, Metro Group; George Knox, University of Tilburg; Burt Palmer, Sjoerd Schaafsma, Unilever; Prof. David Bell, Wharton University.

Facilitated by Metro Group and Unilever


Breakout sessions 3

Wednesday 28 May (15.00-16.30)

ENABLING TECHNOLOGIES
BO3.1 – Shopper dialogue: how mobile phones are bringing consumers and brands closer together

The industry is beginning to see the value of creating a dialogue with consumers using advances in technology to understand their needs better. In this session participants will see how mobile phone technology is enabling this dialogue to take place. Concrete case studies, implementation steps and more are promised.

Speakers: Erwin Veer, Ahold; Joe Horwood, Diane Taillard, GS1; Vanderlei Santos, Nestlé; Stefan Magnusson, The Light Agency

Facilitated by GS1


SUPPLY CHAIN
BO3.3 – On-Shelf Availability: Approaches and solutions

The critical need to improve on-shelf availability will be highlighted and a collaborative approach to delivering results will be presented. Case studies will show how multifunctional teams and benchmarking were used to design new logistical processes and in-store routines. For senior managers who oversee categories and operations, this will provide solutions that address availability issues facing their customers.

Speakers: Saeed Anslow, Mark Ibbotson, Asda Wal-Mart; Bernd Krause, L’Oréal; Colin Peacock, P&G; Rebecca Close, Unilever; Paul Chapman, University of Oxford; representative of dm-drogerie markt

Facilitated by University of Oxford


SUSTAINABILITY
BO3.4 – A road map to sustainable transport
ECR EUROPE PRIORITY PROJECT

Introducing the new ECR Europe roadmap to "fewer and friendlier miles", this session will show how companies in the consumer goods supply chain can reduce the environmental impact of transport in Europe in a way that is socially and economically sustainable. Listen to testimonials of transport practitioners and find out how your company can make a difference now.

Speakers: Simon Pearson, Asda Wal-Mart; Matt Clark, Paul Oakes, Boxwood Group; Patrice Minzolini, Cadbury; Remi Sourin, Cora; Willem-Jan Vanvorstenbos, Emons Cargo; Martin Kvych, LKW Walter; Martin Motte, L’Oréal; Martin Weder, Nestlé; Nick McCurtin, Tesco

Facilitated by Boxwood Group


SHOPPER
BO3.5 – Differentiate or die: shopper-driven solutions

Today’s winning retailers find new ways to connect with shoppers. With insights and expertise, FMCG partners play a key role. Whitbread uses brand marketing to deliver retail propositions while Kesko transforms the shopping experience through segmentation techniques. From Portugal, Sonae and Colgate Palmolive update us on a ground breaking programme which engages shoppers, schools and store staff with innovative techniques to grow the category.

Speakers: Janne Anttila, Anlayse2; Sara Scrittore, Colgate Palmolive; Mija Mustonen, Kesko Food; Matthias Janke, L'Oréal; Kay Boycott, Bob James, Oxford Strategic Marketing; Ana Leandro, Sonae

Facilitated by Oxford Strategic Marketing


Breakout sessions 4

Thursday 29 May (09.30-10.45)

BUSINESS STRATEGIES
BO4.1 – Window on the world of retail

How are the tectonic plates between mature and emerging markets shifting? In this session we will see how global players are adapting to local markets and how local retailers are reinventing formats. We will also examine the different roles of technology in developed and developing markets. And discover how we can use the experience of real and virtual worlds to change our business models.

Speakers: Rodney Fitch, Fitch Global; Rick Brindle, Kraft Foods

Facilitated by WPP

SUSTAINABILITY
BO4.2 – How to reduce your carbon footprint

Most retailers and manufacturers are seeking to reduce their carbon footprint either to combat climate change or in response to escalating energy prices. This session will consider what the industry has learned so far and the scale of the challenge ahead. It will discuss how to measure carbon and how companies can work together to drive reductions. It will provide practical examples of businesses that have reduced their carbon footprint and consider longer term implications of the drive towards a low carbon economy.

Speakers: Andrew Jenkins, Boots UK; Euan Murray, Carbon Trust; Jean-Pierre Rennaud, Danone; Jon Woolven, IGD; Jon Wright, Innocent Drinks;

Facilitated by IGD


ENABLING TECHNOLOGIES
BO4.3 – Creating value through global e-business solutions

This session will show the benefits of implementing GS1’s e-business standards from the perspective of today’s and future’s business requirements. The value of implementing global e-business solutions will be introduced by successful case studies from innovative pioneer retailers and their suppliers.

Speakers: Jean Lecomte, Carrefour; Luca Meconi, Coop Italy; Pierre Georget, GS1; Sally Herbert, GS1 GDSN; Renato Di Ferdinando, Kraft Foods; Urs-Ulrich Katzenstein, Metro Group; Bertold Ruffler, Nestlé

Facilitated by GS1


SUPPLY CHAIN
BO4.4 – Shelf-ready packaging: the balancing act

The demands on product packaging keep growing. Not only is it required to be shelf-ready and satisfy shoppers, it is increasingly being asked to address a range of sustainability issues – environmental and social as well as economic. This requires a delicate balancing act. In this session leading retailers and suppliers will weigh up the issues and tell us how they are striking the packaging balance.

Speakers: Xavier Hua, Carrefour; Antonella Altavilla, Marcella Toson, KPMG Advisory Italy; James Tupper, IGD; Paola Cucchi, Bernard Fradin, Kraft Foods; Anna Zolotarjova, Rimi Baltic Group; Luca Vaccaro, Selex

Facilitated by ECR Baltic, ECR Italy and ECR UK


SHOPPER
BO4.5 – Breakthroughs in understanding in-store behaviour

As in-store marketing grows in importance, the need to plan and evaluate becomes ever greater. This session introduces advances in the measurement of behaviour using observational techniques, loyalty cards and survey data. These collaborative initiatives allow in-store to be understood and optimised as an integral component of the marketing mix.

Speakers: Sandy Livingstone, BMRB; Donna McCabe, Kraft Foods; Koos Berkhout, LMG; George Wishart, Nielsen

Facilitated by Kantar