Crash Courses
Tuesday 27 May (09.30-13.30)
Category Management at all levels is important for collaborative success and always
starts with a commitment from top management, both from the trade and supplier side.
Category Management is not an academic process and doesn’t require a high level
of competence – it is actually very basic. This crash course will help participants
to understand Category Management issues and opportunities and explore them from
project to process. It will cover effective POS, data analysis and tools, and focus
on optimising price, assortment, promotions, place and space using a store action
plan. Best practice experience will be highlighted.
Facilitated by Gordios Consulting.
Have you ever thought about the systems behind your supply chain processes? Ever
imagined the complex logistical and IT infrastructure your company needs to operate
to ensure products reach their final destination effectively? This is where global
technology standards are essential. This crash course will enable participants to
deepen their knowledge in an easy and enjoyable way.
The course will cover:
- The parts of the CPG supply chain where technology standards play an essential role
- Technology standards which are in use through the whole life of a consumer product
- The different global technology standards and solutions
- The important steps including identification keys allocation, category management,
using eCom messages, barcodes and RFID/EPC tags
Facilitated by GS1.
Intended for people responsible for translating category strategy into category
assortment plans, this course will enable participants to describe the inputs, outputs
and processes needed for a category that balances the requirements of retailers,
suppliers and shoppers alike.
It will cover:
- What are we trying to achieve with assortment plans and what needs to be in place?
- How can retailers and suppliers work together to build assortment?
- What information and research is needed to build a shopperbased assortment?
- What are the key steps to building a shopper-based assortment?
- What practical tools can be used in the process?
Facilitated by The Partnering Group.