Central and Eastern Europe – Lessons for growth
Successful business strategies vary across Europe. What works in Western countries
may not necessarily be best for the still fast-growing markets of Central and Eastern
Europe.
What are the differences and how can strategies be aligned efficiently? Where is
the highest potential and what are the threats? Last but not least: how have these
emerging markets achieved in two years what it took the “mature” Western European
markets 10 years or more to accomplish?
With a keynote address by Frans Muller, Member of the Management
Board, Metro AG, this special
seminar will deliver practical knowledge and best-practice
examples from CEE countries and provide ready-to-use, down-to-earth solutions for
companies in that region.
It is also a great opportunity for participants who would like to learn more about
emerging markets and shape their strategies and operations accordingly.
Speakers: Mateusz Boruta, ECR Poland; Maximilian Musselius,
ECR Russia; Stefan Golonka, Kraft Foods; Alexey Orlov,
Lenta; Frans Muller, Metro AG; Bernard Meunier,
Nestle Rossiya; Marek Kapuściński, Richard Reed, P&G;
Jerzy Glinka, Tesco
Facilitated by ECR Poland and ECR Russia.